Wednesday, July 23, 2008
Do you like this story?
Galleries and art institutions are always looking to find ways in which to engage the public with art, to inspire and grow new audiences. While we all wish the Field of Dreams quote, "if you build it they will come", would simply hold true, it never quite happens that way. Locally, aside from First Friday openings, most of the art galleries in town are near empty for a majority of their exhibitions run.
Some of the ways in which venues attempt to reach these audiences are through cross promoting events, hosting musical performances, beer/wine tastings, VIP/member openings, artist talks, lectures, educational classes, mailings, advertising (via postcards, posters, and/or calendar listings), websites and blogs.
What I have been interested in, when attempting to understand the local audience, is this, aside from quality exhibitions and venue accessibility, what might a gallery do or offer to further engage you and enhance your art going experience?